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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Velvet Media Immigrants: The productive age from the pages of Rudé právo to the Facebook wall
 Burger, Tadeáš ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The main goal of this thesis is to find out how the Velvet media immigrants (VMI) from our research sample use traditional and new media to search for information. VMI are a specific age group of Czech people we define on our own in chapter 2. They represent the media users who had reached adulthood before the Velvet revolution and then had to adjust to the ideological and technological changes in the media sphere. First part of this thesis focuses on theories of media use, the historical context of changes the Czech media system underwent during the Velvet revolution and then it introduces the issue of digital divide and digital immigrants, focusing on how adults adjust to the technologies of new media. Methodological part serves to describe our research, which is based on twelve qualitative interviews and the coding method based on the grounded theory. The Research part then serves to sort the gathered data into three main categories, which offer a complex answer to our main research question.
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Social media in a perspective of chosen generations
 Renčová, Michaela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The diploma thesis Social media in a perspective of chosen generations covers the topic of differences in the use of social networks between generation X and generation Y. The aim of the thesis is to find out if there exist differences in the use of social networks between generation X and generation Y. Furthermore, the subject of the research is to explore the motivation of generation X and generation Y for using specific social networks and the needs they satisfy through social networks. The first part of the thesis consists of introduction of theoretical concepts and terms related to the theme of the thesis. Specifically, the uses and gratifications theory is defined, followed by the concept of active audience and the terms digital immigrants and digital natives. The following chapter presents characteristics of generation X and generation Y and the specifics of social networks. The methodological part of the thesis describes methods used in the research. For the research I chose a combination of qualitative and quantitative methods. Within the practical part of the thesis, a qualitative research was carried out through in-depth interviews. The second part of the research was carried out in the form of a quantitative questionnaire survey. In conclusion, the outcomes of both studies are summed up...
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